Thursday 12 September 2013

Smashing Magazine

I have recently started to read Smashing Magazine and have found it really interesting. Not only does it keep you up to date with what is going on in the world of design which is very important when working in marketing but it also provides tutorials for some software including illustrator.

Anyone who works in marketing will tell you that it's important to keep up to date with all the latest ideas and trends within both marketing and with in design, web development and of course business. In a market as competitive as marketing it is important to be willing to change and adapt if you want to be successful so I use a variety of sources to ensure that I am up to date.

The issue arises when trying to decide what is just a temporary fad and what is a new idea that is likely to be worth adopting into your arsenal of marketing tools. The simple answer is trial and error as you gain experience you will be able to recognise fads.


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