Monday, 27 June 2011

Lilo and stitch

My daughter is 4 and she loves Lilo and Stitch, however trying to find anything whether it be books, toys or dvds with these guys on is pretty difficult. I have tried the Disney stores, both on the high street and the internet. I have managed to find a few bits on eBay but most of the stuff on there tends to be dvds or cuddly toys she already has.

I found Amazon is a good place to look. It appears that aside from a limited range of goods with the classic Disney characters on it is mainly the princesses, fairies and whatever the latest Disney movie release is that are easy to get hold of. This is because when a film has been out a while Disney store them in a vault and release them again (this is where the platinum editions and similar come from).

Whilst I appreciate that it isn't possible to sell merchandise for every film ever made my disney as not all of it will sell enough to make it a viable business option. It might be worth doing a bit more research into what consumers want, as every disney store I have been into the staff have all said that they are constantly being asked for stuff with Stitch

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